If you’re wanting to make a career move, you might not consider social media a top priority. Sure, social media is where you share opinions, connect with friends, and keep up with loved ones. But guess what? It’s also a powerful tool for your professional life. 

A recent study by Zippia found that 92% of employers check social media, with 67% using social media sites to research potential job candidates. Statistics show that 54% of companies have eliminated a candidate based on their social media feed alone. (And I believe this number may be low!)

Your Digital Impression Matters

When you’re on the job hunt, keep in mind that how you present yourself online matters—a lot. Imagine you apply for a job, and the recruiter or hiring manager stumbles upon your strong political rants, intense religious views, or those pictures from that wild night out. It won’t leave a great impression. And once they see it, they can’t unsee it.

Whether it’s fair or not is up for debate, but here’s the deal: what you post can impact your career. Controversial posts might make a company think you’re divisive or not a fan of diversity. Party pics? They might think you’re not taking things seriously. Fair or not, first impressions count. So, keep anything even remotely offensive or unprofessional private.

Google Yourself Before They Do

Before you start your job search, Google yourself. Take a look at what pops up. If anything could be seen as offensive or unprofessional, it’s time to hit delete. Remember, the recruiter doesn’t know who you were in college—they only see you now.

First Impressions Swing Both Ways

Companies have social media profiles too. Before embarking on your job search, figure out your non-negotiables and values. Dream of racial equity? Love when a company gives back locally? Social media profiles can give you insight. Check out their LinkedIn, Twitter, Facebook, and Instagram to make sure the company you’re interested in aligns with your priorities.

Also, read reviews on sites like Indeed and Glassdoor. They aren’t technically social media, but they’re super “social” for employees to share experiences. Look for patterns, but be careful to separate disgruntled employees from genuine feedback. Beware of sudden floods of five-star or negative reviews—they’re likely a reaction to a specific event.

Craft a Professional Online Presence

LinkedIn is your best friend here. If you don’t have a profile, make one (it’s free). If you have one, use it wisely.

• Showcase your experience: Put job-specific keywords in your headline and summary. Highlight your skills and accomplishments. Keep your work history to the last 20 years, and remove dates from education older than three years.
• Expand your network: Join groups and follow interesting companies to widen your connections. This increases your chances of being spotted in recruiter searches.
• Reach out: Don’t hesitate to connect with recruiters or industry professionals and let them know you’re job hunting. A simple, friendly message goes a long way.

Social media is a goldmine during your job search. Craft an impressive online presence, and it will serve you well! 

Need some help in leveraging your online presence? We can help!